As businesses look for ways to stand out in a competitive landscape, a commitment to social responsibility can help to attract and retain top talent.
Employee satisfaction is a critical factor for the success of any organization. Engaged and happy employees perform better and are more likely to stick around for the long term. But with so many ways to improve employee satisfaction and retention, it can be tough to know where to start. One often-overlooked solution is volunteering. Here are three ways that volunteer work can boost employee satisfaction and retention, while also providing increased employee engagement, improved teamwork, and a greater sense of purpose.
Increased Engagement
Volunteering allows employees to connect with their communities and feel good about the impact they are making. This sense of purpose can translate back into the workplace, leading to more engaged and motivated employees. According to a study by Deloitte, employees who volunteer are almost twice as likely to be satisfied with the progression of their careers. And this increase in engagement is not just limited to employees – a study by the United Way found that companies that encourage volunteering have higher customer satisfaction rates as well.
Improved Teamwork
Volunteering can also improve teamwork and communication amongst employees. When working together on a volunteer project, employees have the opportunity to collaborate on a common goal that is separate from their day-to-day work responsibilities. This can help build a sense of trust and camaraderie amongst team members. Additionally, volunteering can provide the opportunity for employees to work with colleagues they may not interact with regularly, helping to break down silos and promote cross-functional collaboration.
Greater Sense of Purpose
Volunteering can provide employees with a greater sense of purpose and fulfillment that can translate into their work lives. According to a study by The Journal of Occupational and Environmental Medicine, employees who volunteer experience less stress and anxiety in their work lives. This increased sense of purpose can also make employees more committed to their organizations, as they see the company aligning with their personal values. Companies that prioritize volunteer programs can create a culture where employees feel supported and encouraged to make a positive impact both inside and outside the office.
Volunteering is an impactful strategy that companies can use to boost employee satisfaction and retention. By encouraging employees to give back to their local communities, companies not only promote engagement and teamwork but also create a culture of purpose and meaning. As businesses look for ways to stand out in a competitive landscape, a commitment to social responsibility can help to attract and retain top talent. So, start small – organize volunteer events, create a volunteer paid-time-off policy, or host donation drives – and see the benefits unfold firsthand.
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